Defining your Value Proposition

Firstly…what is a value proposition?  Well, simply it is  a clear statement of the value you offer, to whom and in what way.  Essentially it is your opportunity to focus on the differentiators and compelling reasons why clients should choose you and not a competitor.

Written in a clear language using simple words, it requires reflection on what is unique about your company, so your employees can understand and deliver against it.  Your Value Proposition (VP) will also enable you to allocate resources more easily and increase your conversion/customer satisfaction – spending on maintaining your VP should be your first port of call even when money is tight.  As well as unifying all employees, it helps to solidify your brand in the marketplace…you only need to look towards Apple as a prime example.

So then, what is our VP you may ask?  Well here goes…

  • We operate a results based pricing model, so our clients only pay for the results we deliver.  No other company operates such a model.
  • Our IC² formula: Experience and evidence has shown us that sustainable change and increase in performance is only achieved when the business and people issues are addressed in four logical steps (Investigate/Create/Implement/Consolidate).  We take pride in getting under the skin of our clients’ business, this enables both parties to set goals from the outset, which can later be measured against to highlight the ROI.
  • IC² Membership: We value partnerships, therefore any investment a client makes we convert into IC² points which they can then redeem against future development interventions.  Additionally we are setting up strategic partnerships inside and outside the HR arena (leisure, travel, sports) whose discounts and offers our members will be encouraged to share with all the employees in their own business.  Essentially this has become a free employee reward scheme for all our clients.

All businesses need to be able to write a VP that is clear of ambiguous or vague terms, if they can’t then they need to review their strategy.  How can you expect your customers to make the leap/connection if you can’t do it yourself?  Similarly, your employees will struggle to understand the context of the business decisions you take.

Give it a try, dare I say it…you may even find the process a cathartic experience.

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